The Bleis Madrid monogram
by Thedreamlab _ María Lozano
Bleis Madrid has designed a new brand identity that shows the moment of maturity and renovation that the brand is experiencing, seven years after the sartorial beginning of the brand.
For its design, the brand has chosen the artist Maria Lozano, founder of TheDreamLab.
When developing the new isotype she always had in mind the brand’s values: “Sophistication, personality and a unique style that goes beyond borders and tells the history and values of the brand”_ Maria L.
A new iconography that pays homage to the roots of the CEO of the company, Blanca Bleis, and those of the founder of The Dream Lab, having both being born in Madrid and worded in New York, elevating the isoptype with both a cosmopolitan meaning and local pride.
